Sydney  - An Australian men's magazine's Christmas promotion fell flat Tuesday when a container containing 130,000 blow-up breasts to be given out with its January issue was lost at sea.

"Unless Somali pirates have stolen them, it's difficult to explain where they are," Ralph magazine editor Santi Pintado told Australia's AAP news agency. "If anyone finds any washed up on a beach, please let us know."

Pintado said that the container from China arrived empty in Sydney, and it's too late to get a new consignment of the blow-up toys for the first 2009 issue. (dpa)