Technical analyst Anil Singhvi has maintained 'buy' rating on Tata Elxsi Limited stock with an intra-day target of Rs 300.

According to the analyst, the stock can be bought with a stop loss of Rs 282.

The stock of the company, on January 17, closed at Rs 285.60 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 347.45 and a low of Rs 230 on BSE.

Current EPS & P/E ratio stood at 13.10 and 22.21 respectively.

Tata Elxsi Ltd declared that its board members have, subject to the sanction of stockholders, re-appointed Mr. Madhukar Dev as the company's MD w. e. f. January 16, 2011 for an additional period of three years.

Further signaling the country's increasing existence in Hollywood, the visual effects and engineering arm of Tata is getting hold of a majority equity stake in a kids' animation company.

Tata Elxsi inked the deal to purchase 51% equity stake in Los-Angles based, A Squared Entertainment.

Both the firms decided to set up a JV to make and distribute kids' series for the small screen, the internet, cell phones plus video games.

Children's entertainment veteran Andy Heyward, co-president of A Squared Entertainment stated, "We're really trying to create an animation studio of the 21st Century. The advantage for us is to have the very best of the Hollywood entertainment community and be able to produce the animation in a very low-cost, skilled environment with a partner who has the wherewithal to do that."