Another round of price war has begun among mobile operators. After revolutionizing the Indian mobile service market, country's leading telecom services provider, Bharti Airtel, today launched its popular Lifetime Prepaid at a lower price point of Rs 99 only.

Bharti Airtel says it intends to further expand the market, and make mobile services more affordable to its prepaid customers.

While launching the new service, Sanjay Gupta, Chief Marketing Officer, Mobile Services, Bharti Airtel Limited, stated, “As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to drive affordability further.”

“The lower price point of Rs 99 will enable a large number of uninitiated rural consumers to go mobile & enhance their lives,” Mr. Gupta added.

Under the new Lifetime Prepaid, the customer can stay mobile phone by paying just Rs. 99 and recharging with a minimum of Rs 200 every 180 days to continue enjoying advantages of lifetime validity.

With effect from January 12, 2008, Lifetime Prepaid 99 is available to all existing as well as new Airtel mobile users.  

Rs 99 Lifetime Prepaid Tariff Details:

MRP:                      Rs 99

Talktime:                 Rs 10

Processing Fees:      Rs 78

Validity:                   Lifetime

Airtel has always been a front-runner in leading affordability in the industry, one of the many reasons why over 80 million customers prefer its services. This introduction of Lifetime prepaid at Rs 99 further reinforces Airtel's commitment to make mobile telephony more affordable. The 700-million strong rural markets in India is the biggest single market in the world and Airtel is rapidly expanding its footprint in the rural areas of the country. Earlier, Airtel initiatives like the Rs. 200 Recharge, Easy Charge, Lifetime, Easy Lifetime & Super Lifetime Prepaid have revolutionized the Indian market in terms of creating customer value and Airtel will continue to come up with offerings that facilitate an affordable and available mobile experience.