Bharti Teletech, one of India's leading manufacturers and distributors of telecom & allied products, has signed up a strategic pact with Transcend Information Inc., a leading global player in the Memory accessories business.

Under the deal, Bharti Teletech will sell and distribute the complete range of Transcend products in the Indian market.

Transcend will be able to leverage Bharti Teletech’s wide retail network of more than 36000 retailers spread across 3600 Towns in the country.

The coalition will place Bharti and Transcend in a strong position to take advantage of the growing demand for telecom and IT accessories in India.

Bharti Teletech will distribute the Transcend range of Memory Flash Cards in the first phase. In the second phase, the company will start distributing other products from Transcend, such as USB pen drives, MP3 players, digital photo frames, portable HDD and multimedia products and memory modules. The extensive distribution network coupled with the strong association of Bharti Teletech with Modern Retail Outlets and Large format retail stores will enable Transcend to consolidate its presence in India. Bharti Teletech reaches out to over 2514 Modern Retail Outlets across the country, a key point of sale for Transcend products.

While announcing the alliance, Mr. Rakesh Bharti Mittal, Vice Chairman and Managing Director, Bharti Teletech, stated, “The partnership with Transcend will enable Bharti Teletech to strengthen its position as the leading distributor of allied telecom and technology products in the country. Our understanding of the Indian market coupled with our extensive distribution reach is a perfect match for Transcend's growth strategy in India.”

“Given our vision of enabling technology reach masses, we are increasingly exploring alliances with leading global players in the technology arena,” Mr. Mittal added.

According to Mr. Peter Shu, CEO, Transcend, Information, "Our Alliance and Partnership with Bharti Teletech would enable Transcend to further consolidate its position in the Indian Market.  We are proud to be in partnership with a Company of repute as Bharti Teletech which will enable us to tap the large Customer Base amongst Telecom, Modern Retail and Corporate Channels".

Bharti Teletech is focusing on leveraging its broad distribution network to boost the variety of offerings for its clients.

Today, the company has evolved into a major player in the distribution market with distribution pacts with worldwide players such as Motorola, Polycom, Casio, Sanyo, Apple and Logitech.

Mr. Sunil Goyal, CEO, Bharti Teletech, said, “We are happy to be partnering with Transcend in India and our customers can now look forward to a wide range of technologically advanced accessories. I am confident that the alliance would be mutually beneficial for both the companies and the future would see us growing and further strengthening this strategic alliance.”

With a focus on becoming India's finest distribution company by 2012, it is in talks with leading technology companies for distribution alliances. The Products of Transcend would be a natural synergy to the products being distributed by Bharti Teletech.