New Delhi: In order to tap India’s rustic population, administration and private sector companies will have to concentrate on specialised infrastructure. India’s rustic population accounts for more than $100 billion in consumer spending certainly the largest buyers in the country.
A report prepared by CII and YES Bank reported that diverse population, hapless infrastructure, seasonal demand, multifaceted buying behavior and price predisposition are the main challenges that companies projecting to enter rural retail need to overcome.