Hacksaw Gaming has struck a fresh distribution deal with MagicBet, putting its catalogue of slot titles in front of players across Bulgaria's regulated online betting market. The move extends Hacksaw's local operator count to 17, cementing its standing in a jurisdiction widely regarded as one of the most mature and tightly regulated gaming markets on the continent. For MagicBet, a brand with three decades of land-based heritage now pivoting toward digital, the addition of a high-profile slot supplier signals an effort to sharpen its online product against increasingly crowded competition. The agreement is the latest in a string of market-by-market expansions that have become Hacksaw's calling card.

A Operator Steeped in Local History

MagicBet's roots trace back to 1992, long before online gaming existed as a category in Bulgaria, and the company has spent the decades since building a physical retail network that now spans more than 40 gaming halls in cities including Sofia, Plovdiv, and Burgas. That brick-and-mortar legacy gives MagicBet a brand recognition that newer, digitally-native operators often lack — a built-in customer base that has, over time, migrated toward the company's online platform as it expanded into that space.
The operator runs under a license granted by Bulgaria's National Revenue Agency, the body responsible for overseeing the country's licensed gambling sector, and currently fields a library exceeding 1,000 casino titles. Folding Hacksaw's portfolio into that mix gives MagicBet's players access to some of the more talked-about slot mechanics in the industry, while giving Hacksaw another storefront in a market it has clearly prioritized.

What Both Sides Are Saying

Marcus Cordes, Operational CEO of Hacksaw Gaming, framed the deal as part of a broader pattern of partnership-led growth across Europe, pointing to MagicBet's blend of local heritage and digital momentum as a natural fit for the supplier's titles.
On the operator side, Kliment Kunsh, Casino Manager at MagicBet, said the partnership reflects confidence in Hacksaw's reputation for inventive game design and player engagement, and that the addition is expected to strengthen MagicBet's competitive position in the Bulgarian market.

Why Bulgaria, and Why Now

Bulgaria's online gaming sector has matured into one of Europe's more stable regulated markets, with a licensing framework that gives suppliers like Hacksaw a degree of operational predictability that's increasingly scarce elsewhere on the continent. For a studio pursuing aggressive market-by-market expansion, reaching 17 live operators in a single jurisdiction is a meaningful density milestone — it suggests Hacksaw isn't simply chasing headline launches but building genuine depth of distribution, the kind that compounds visibility and player reach over time.
For MagicBet, the calculus is different but complementary. Operators with strong land-based legacies often face a structural challenge online: digital-first competitors can iterate faster and stock their lobbies with the latest content. Partnering with an in-demand studio like Hacksaw is one of the more efficient ways to close that gap without years of incremental platform development.