There is good news for those who need a little motivation to get rid of those excess pounds. Rosemary Conley, UK’s diet and exercise guru, has given out £1,000 cash as part of the Rosemary Conley Diet and Fitness Magazine Slimmer of the Year 2010 award to those individuals who have lost a substantial amount of body fat to become fitter and healthier. She has also launched rosemaryconley. tv, an internet TV channel advising on diet and exercise.

The winners included Bridie Coulter, 47, from County Antrim, Northern Ireland, who lost an amazing 14.5 stone, going down from size 34 to size 10.

The Eight- category awards include the 40+ Slimmer of the Year, Male Slimmer of the Year, Action Woman Slimmer of the Year and Mr. & Mrs. Slimmer of the Year. The award winners were collectively slimmer by 77 pounds, a noteworthy accomplishment.

Unfortunately, in a lot of cases, the need to lose weight stems from some medical complication. The winners of Mr. and Mrs. Slimmer of the Year 2010, Tony and Maria Webber, who lost over 18 stone in between them, had been alerted by their GP about the life threatening risk of obesity. Male Slimmer of the Year 2010, Ross Hatfield had failed a fitness test of the Territorial Army in Afghanistan. He took control of his diet and managed to drop 7st 9lb.