The cosmetic giant ‘Unilever’ is going to launch a range of deodorants that promise to reduce armpit hair. The new deodorant will not only give you a lasting fragrance, but would also reduce the growth of underarm hair which will be a great relief to all the women round the globe.

Unilever predicts that the product will be so popular among women that it will generate £10m sales in the first year. The deodorant will be available in supermarkets from January next year.  

The result of new research claims to make underarm hair finer and noticeably slows down the rate of growth.

The Telegraph quoted Murray Bisschop, senior deodorant category manager at Unilever, as telling trade magazine The Grocer, “We are really excited to be opening up an entirely new segment in the deodorant category.” He added: “This gives women all the efficacy of Dove and Sure deodorants with an advanced added beauty benefit that no other deodorant brand currently offers. The pro-epil complex contains natural extracts and it is critically important for Unilever not to launch anything that is potentially risky.”
 
The launch of the new range may reduce the sales of the standard Dove and Sure deodorants by about a third as the young females try out the new variants.