Pragmatic Play enters Finland’s iGaming market, thanks to alliance with Veikkaus Oy

Pragmatic Play enters Finland’s iGaming market, thanks to alliance with Veikkaus Oy

Leading iGaming content provider Pragmatic Play has announced the signing of a content distribution agreement with a Finland-based casino & sports wagering operator called Veikkaus Oy. The newly signed partnership deal represents the Maltese iGaming content provider’s first such alliance in Finland. The deal will enable the Maltese gaming company to officially integrate its ten most popular slot titles, including Sugar Rush, Gates of Olympus, Dog House Megaways, and the Big Bass Bonanza, on the Finnish operator’s online platform.

Just prior to the new partnership, the provider released a new bee-themed title called 3 Buzzing Wilds on July 13, equipped with loads of features such as Wilds, Scatter, Free Spins and cute nature symbols to keep players entertained and relaxed in nature.

Just before the announcement of the new partnership deal, Pragmatic Play released a new bee-themed slot called 3 Buzzing Wilds. The new slot comes equipped with a number of features like Scatters, Wilds, and Free Spins in addition to cute nature symbols. According to the company’s claims, all these features and symbols are attractive enough to keep gamers entertained as well as relaxed in nature.

The partnership will be beneficial to both parties. While Pragmatic Play has received entry into a new regulated gaming market and introduce its latest slots to a brand-new audience, the Veikkaus Oy platform will be able to increase its customer-base by providing access to more tempting gaming content.

Pragmatic Play Chief Operating Officer (COO), Irina Cornides, said in a statement that she and her team members were delighted to have partnered with Veikkaus Oy to bring their iconic slots to gaming enthusiasts in Finland for the very first time.

Commenting on the new deal, Cornides added, “Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players.”

For his part, Veikkaus Oy Chief Product Officer (CPO) Jan Hagelberg said in a statement that his company would continue to improve its offering to stay as No. 1 operator in Finland.

Helsinki, Finland-headquartered Veikkaus Oy is responsible for managing all gambling-friendly products in the country, including casino, lottery and wagering. Profits accumulated by the company go towards supporting sports, culture, youth work, social protection etc.

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