New Delhi [India], Jan 18 : StoreHippo begins the New Year 2017 by unveiling an exciting feature on the platform. The newly incorporated Multi Store feature allows the enterprise level E-commerce players to multiply their reach without extra cost and efforts.

Taking the concept of categorized customer targeting to next level this feature allows to divide the main online store into multiple sub-stores, each displaying a different set of products or services. This functionality makes it easier for the business owner to manage multiple stores and get a better ROI from the investments in multiple online business verticals.

StoreHippo Multi Store feature provides a handy tool for enterprises that want to explore multiple businesses at the same time. By combining the backend of each sub store as a single Admin this feature presents some clear benefits over launching multiple websites for each sub store:

Allows to have niche sub stores with better brand visibility.

Customers can be directed to targeted products which increase the probability of conversion.

Each sub-store can have its own look, feel and design but still retain the brand name.

Different Products can be showcased on different storefronts having a special pricing and deal on any given store.

Each sub-store can have a different domain name thus making SEO and SERP ranking easier.

Targeted marketing and content for each sub store thus allow more experimentation.

Bespoke or affiliate portals can be easily rolled out using this feature.

Order and inventory management become much easier.

Common admin facilitates better and easier management of business, operations and shipping.

Sub store set up is super easy and fast and new sub stores can be rolled out within minutes.

A scalable and extensible model allowing unlimited scope for expansion of business.

Smooth browsing and shopping reduce comparison shopping and competitor site hopping.

Boosts cross-selling on different sub stores. (ANI)