As part of its pan India launch, one of the country’s leading direct-to-home (DTH) service provider, Sun Direct Pvt Ltd, launched its services in Delhi and the national capital region (NCR). With a current subscriber base of 1.5 million, the DTH company targets to reach 3-million subscriber base by the end of this year.

Largely based in the southern states, the company had launched its services in Gujarat, Rajasthan, HP, Punjab and Haryana in September 2008.
For a basic package of 130 channels, the company charges Rs 1,999 towards 10 months of subscription fee and installation charges. Besides this, the company also provides add-on packages to its customers which are charged at Rs 10 to Rs 115 per month.

Commenting on the launching of its services in Delhi and NCR, Tony D’Souza, COO, said, “Our DTH signals has been beaming across the country since we launched our services last December. Today, we take pride in saying that we have changed the pricing dynamics of DTH industry and have set new benchmarks. Sun Direct's packages are customized in such a way that the subscriber pays only for what they see. Our vision is to make DTH truly a common mans product and our services and bouquet of packages are value for money.”