London, Nov 5 : The original owners of a pirated video will now be able to make profit when the copied content will be broadcasted online, all thanks to a new technology developed by California-based company Auditude.
The new system will simply overlay copyright-infringing footage with advertising designed to generate revenue from the video sharing websites like MySpace and YouTube.
Such sites have often been asked to remove content like music videos and TV shows uploaded without permission from the copyright holders.
The sites have been accused of profiting from such activity, which is considered to be a major block in making profit from providing free video online.