Technology News

ITV’s new technology may make ads unavoidable

London, Oct 1 : With advertisers finding it increasingly difficult to capture the attention of consumers during programme breaks, ITV is developing a new technology that may address the issue.

While watching their favourite programmes, television viewers usually like to fast-forward through advertising breaks.

Now, ITV is developing a new form of unavoidable advertisement that can be embedded in television programmes.

The new technology, developed for ITV by Keystream, a Californian company, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.

Astronomers get clues about star formation from Hubble survey

Berlin, October 1 : A thorough survey using the NASA/ESA Hubble Space Telescope has observed around 14 million stars in 69 galaxies, which has given astronomers clues about how stars form.

The detailed study, called the ACS Nearby Galaxy Survey Treasury (ANGST) program, explored a region called the Local Volume, where galaxy distances range from
6.5 million light-years to 13 million light-years from Earth.

Some galaxies were found to be full of ancient stars, while others are like sun-making factories.

A typical galaxy contains billions of stars but looks smooth when viewed through a conventional telescope because the stars appear blurred together.

Greenpeace names Nokia greenest electronic brand

NokiaWashington, Oct 1: Nokia has been ranked as the most eco-friendly electronic brand, according to Greenpeace's annual Guide to Greener Electronics.

In the ninth edition of its guide, Greenpeace has declared that Nokia is a step ahead of other well-known manufacturers like Samsung and Nintendo.

Nokia managed to get a high score of seven out of ten possible points, because of its improved take-back practices in India, toxic chemical issues, utilizing models free of PVC and aiming to have all new models free of brominated flame retardants and antimony trioxide by the end of 2009, reports Environmental News Network.

DDR3 memory chips unveiled by Samsung

With the ever increasing demand for more RAM, Samsung has come out with new DDR3 memory chips unveiled by Samsung

Nokia Launches First Touch screen Smart phone

Nokia, the Finnish firm is a household name in mobile phones in India. Its touch Nokia Launches First Touch screen Smart phone screen phone is the latest but late entry into the phase of such phones. But the company has a history of coming late to the market with innovations yet ends up successful. The main competitors now are Apple’s iPhone and Android. 

Carolina Milanesi, an analyst said to Reuters” The Phone is extremely important ........We have been waiting for the market leader to respond to Apple’s iPhone for a year and a half now. There is a lot of pressure on Nokia”.

World's First 16GB Mobile Flash Memory Unveiled By Sandisk

Monday saw the unveiling of the first 16 GB microSD and memory stick micro World's First 16GB Mobile Flash Memory Unveiled By Sandisk mobile memory cards of by Nasdaq listed SanDisk Corporation; world’s largest supplier of flash memory products. 

The ones who want to purchase these cards will have to shell out Rs 4999 and can avail it from retail chains like Hot Spot and Croma Stores’ 

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