Tesla & Lexus emerge as highest-ranking luxury car brands in customer satisfaction study

Tesla & Lexus emerge as highest-ranking luxury car brands in customer satisfaction study

American electric car pioneer Tesla Motors together with Japanese luxury car brand Lexus emerged as the highest-ranking luxury car brands in the recently conducted American Customer Satisfaction Index (ACSI) Automobile Study 2022-2023. According to the just published results of the ACSI Automobile Study, Lexus scored 83 per cent on a 100 per cent scale, down 1 per cent from 2022. Tesla gained 4 per cent from the last year to come to settle at the same score of 83 on a scale of 100 per cent. Thus, the two companies entered a tie with each other.

Second place went to Cadillac, with 82 per cent, up 3 per cent from last year, while third place was a tie between Audi, BMW, and Mercedes-Benz, all with a score of 80 percent. Acura scored 79 per cent, down 4 per cent from last year, and occupies last place in the luxury segment of the study.

Forrest Morgeson, Director of Research Emeritus at the ACSI, said in a statement that satisfaction with the automobile industry as a whole has completely rebounded to pre-pandemic levels, and consumer demand has gained strength in spite of rising interest rates.

Speaking on the topic, Morgeson further said, “EVs must improve before automakers can justify the price differential for a broader audience. Early EV adopters find these vehicles perform well relative to their expectations, yet ACSI data show they are only superior in technology and warranties. That is not enough to convince more consumers to leave gas in the past.”

When it comes to the category of mass market, the crown was won by Toyota – a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi. With a score of 84 per cent, this brand emerged as the top company in terms of customer satisfaction.

Toyota’s customer score represents an increase of 5 per cent year-over-year. Subaru followed Toyota with a score of 82 per cent. Honda and Mazda automobile brands grabbed the third and fourth positions in the mass market category with scores of 81 per cent and 80 per cent, respectively.

On the other hand, Nissan, Volkswagen (VW), Jeep, and Ram brands saw their customer satisfaction scores coming down this year. Chrysler slipped 1 per cent from last year to settle at the bottom with a score of 71 per cent in the mass-market category.

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