France’s online betting market is robust and highly regulated, with sports betting leading sector growth, especially in urban hubs such as Paris and Lyon. The market reached $7.3 billion in 2024 and is projected to grow at a 6% compound annual rate to $12.3 billion by 2033, driven by increased mobile usage, technological innovation, and a favorable sporting calendar. Strict regulations ensure responsible gaming, with operators required to verify player identities and adhere to advertising standards. Online sports betting, poker, and horse racing are legal, while online casino games remain prohibited.

VBET France: A Global Powerhouse in Digital Betting

VBET France stands as a formidable presence in the international sports betting and online casino sector. Since its debut in the French market in 2019, VBET has revitalized the local industry after a decade-long lull in new operator entries. Endorsed by the Autorité Nationale des Jeux (ANJ), VBET France leverages over two decades of experience, operates in more than 120 countries, and holds more than 10 sports betting licenses. Its mission is rooted in responsible gaming and community-building, prioritizing player engagement and innovation above all else.

The company’s robust platform, powered by BetConstruct, offers a seamless, flexible, and technologically advanced betting experience. VBET France covers majority of live matches and over 40,000 pre-match events each month, ensuring unparalleled variety for its users. The brand’s philosophy—“play for fun”—emphasizes enjoyment, competition, and social interaction, fostering a vibrant community of passionate sports enthusiasts.

Core Team and Leadership

At the helm of VBET France is a seasoned leadership team with deep roots in both the business and sporting worlds. Achille Loukos Wisniewski serves as CEO, steering the company’s strategic direction and overseeing its ambitious growth plans. David Ozararat, President of VBET France and also President of SoftConstruct, provides crucial oversight and ensures alignment with the broader SoftConstruct group’s vision. Their combined expertise has been instrumental in forging high-profile partnerships and expanding VBET’s footprint across Europe and beyond.

VBET’s leadership is characterized by a commitment to innovation and excellence. The team’s proactive approach to market trends and regulatory compliance has enabled the company to thrive in highly competitive environments, including France, the UK, and Germany.

Investors and Corporate Backing

VBET France operates as a subsidiary of SoftConstruct, an established name in the iGaming industry known for its technological prowess and global reach. SoftConstruct’s backing provides VBET with access to cutting-edge platform solutions, robust infrastructure, and substantial financial resources. This support is critical for VBET’s aggressive expansion strategy, allowing the company to invest in marketing, technology, and talent acquisition.

The company’s investor base, though not publicly detailed, is anchored by SoftConstruct’s network, which includes industry veterans and institutional partners with a long-term vision for growth in regulated and emerging markets.

Market Presence and Expansion Strategy

VBET France has rapidly established itself as a leader in the French sports betting market, a sector projected to grow at a compound annual growth rate (CAGR) of 6% through 2033, reaching a value of $12.3 billion. The company’s success is underpinned by its ability to adapt to local preferences while maintaining a global outlook.

Beyond France, VBET operates in key European markets such as the UK and Germany, as well as in Latin America and Asia. The company’s expansion is driven by a dual focus on organic growth and strategic partnerships. In recent years, VBET has prioritized digital sponsorship and fan engagement, leveraging its partnerships with major football clubs to amplify its brand presence.

Advertising Budget and Marketing Innovations

VBET France allocates significant resources to marketing, with a particular emphasis on digital channels, sponsorship deals, and experiential campaigns. The company’s advertising budget is not publicly disclosed, but its high-profile partnerships with top-tier football clubs—such as AS Monaco and OGC Nice—indicate a substantial investment in brand visibility.

VBET’s marketing strategy is distinguished by its creative use of digital assets and community-driven initiatives. The #V4VBET campaign, launched in France, exemplifies the company’s commitment to innovative, 360-degree marketing. This campaign has been widely recognized for its effectiveness in engaging audiences and driving user acquisition.

The operator also organizes exclusive fan experiences, contests, and digital content collaborations with partner clubs, further enhancing its appeal among sports enthusiasts. VBET’s approach to marketing is data-driven, leveraging analytics to optimize campaigns and maximize return on investment.

Product and Technology: The VBET Platform

VBET’s platform is renowned for its user-friendly interface, extensive betting markets, and advanced features. The sportsbook offers betting on over 40 sports, with more than 800 betting markets available at any given time. Live streaming, real-time betting, and an AI-powered betting assistant are among the platform’s standout features.

The mobile experience is a particular strength, with dedicated apps for iOS and Android, as well as a responsive mobile website. Users can place bets, manage accounts, and watch live sports seamlessly on the go. The platform’s live betting capabilities are especially robust, offering fast-updating odds, live stats, and cash-out options for enhanced flexibility.

VBET also supports a wide range of payment methods, including traditional options like Visa and Skrill, as well as innovative solutions such as Ethereum, catering to a diverse and tech-savvy user base.

Bonuses, Promotions, and Player Engagement

VBET France is committed to rewarding its users with a rich array of bonuses and promotions. New customers are welcomed with a registration bonus—typically 100% up to 15 EUR as a free bet—subject to terms and conditions. The platform also offers over 50 ongoing bonuses, many of which are compatible with FTN Wallet, providing added convenience for crypto enthusiasts.

The promotions area is designed to encourage interaction and competition among players, with leaderboards, challenges, and exclusive events. VBET’s focus on community is evident in its efforts to foster social connections and shared experiences among its users.

Partnerships and Sponsorships

VBET France’s partnership strategy is a cornerstone of its market success. The company’s long-term deal with AS Monaco, renewed until 2029, ensures prominent branding on players’ shorts, stadium signage, and digital channels. This partnership also includes exclusive content featuring AS Monaco players and “money can’t buy” experiences for fans.

VBET has also partnered with OGC Nice, securing branding rights and fan engagement initiatives until 2025. These collaborations are complemented by digital campaigns and contests, reinforcing VBET’s reputation as a dynamic and innovative operator.

The company’s global reach is further amplified by its partnership with Onefootball, a leading football media platform, which enables VBET to deliver exclusive Bundesliga content to millions of fans in Latin America.

Responsible Gaming and Community Values

VBET France places a strong emphasis on responsible gaming, with clear policies and tools to promote safe play. The company’s “play for fun” ethos is reflected in its transparent approach to bonuses, fair odds, and user support. VBET’s platform is designed to encourage healthy competition and social interaction, fostering a sense of belonging among its users.

The company’s commitment to responsible gaming is reinforced by its licensing and regulatory compliance, ensuring a secure and trustworthy environment for all players.

Future Outlook and Strategic Ambitions

Looking ahead, VBET France is poised for continued growth and innovation. The company’s strategy is centered on expanding its presence in regulated markets, investing in technology, and deepening its engagement with sports communities. VBET’s leadership has articulated a vision for long-term success, underpinned by a commitment to excellence, innovation, and responsible growth.

With its strong team, robust platform, and ambitious marketing initiatives, VBET France is well-positioned to remain at the forefront of the global online betting and casino industry.