Global market maker B2C2 has unveiled PENNY, a zero-fee stablecoin swap platform designed to streamline institutional digital asset transactions. As the stablecoin ecosystem expands beyond crypto trading into mainstream financial applications, PENNY’s launch signals a pivotal step toward frictionless, instant settlement across multiple blockchain networks. The platform not only tackles market fragmentation but also reflects accelerating institutional adoption spurred by regulatory progress and macro-level digital finance integration. With over $2 trillion in cumulative trading volume, B2C2 is positioning itself as a cornerstone player in the next era of tokenized money infrastructure.

B2C2 Introduces PENNY, a Zero-Fee Stablecoin Swap Platform

Cryptocurrency liquidity provider B2C2 announced the launch of PENNY on Thursday, a no-fee stablecoin swap platform that enables instant conversions between major stablecoins. The platform represents a significant evolution in institutional digital asset operations as demand grows for seamless, high-speed payment infrastructure.

PENNY supports six leading stablecoins—USDT, USDC, USDG, RLUSD, PYUSD, and AUSD— operating across Ethereum, Tron, Solana, and multiple Layer 2 networks. New assets will be introduced progressively in response to client needs. This new platform provides automated, fee-free, on-chain settlement for institutions ranging from banks and exchanges to merchant acquirers and stablecoin infrastructure companies, eliminating counterparty risks and reducing network friction.

Solving the Stablecoin Fragmentation Challenge

Commenting on the launch, Thomas Restout, B2C2 Group CEO, emphasized that stablecoins are no longer confined to niche trading purposes. “Stablecoins have outgrown the crypto trading use case,” he said. As corporate adoption increases, PENNY offers unified rails for real-time execution and settlement that bypass the patchwork complexity of today’s fragmented ecosystem.

Market fragmentation—driven by a proliferation of stablecoins issued across multiple blockchains and redemption mechanisms—has created inefficiencies that hinder adoption at scale. By integrating on-chain settlement functions, B2C2 is reducing the need for intermediaries and simplifying liquidity management for institutional participants.

Since its inception in 2015, B2C2 has processed more than $2 trillion in digital asset trades and now facilitates about $1 billion in stablecoin transactions daily through its institutional-grade infrastructure. The company’s long-standing experience in high-volume markets offers a foundation for expanding this new offering beyond crypto-native users to corporates and financial institutions.

Institutional Adoption Reaches New Heights

PENNY’s launch coincides with a period of unprecedented stablecoin growth. The global stablecoin supply has reached $300 billion, while annual transaction volumes have exceeded $46 trillion as of 2025. According to data compiled by Andreessen Horowitz, monthly adjusted stablecoin transaction volumes touched $1.25 trillion in September 2025, marking an 87% year-over-year surge.

Regulatory tailwinds have played a decisive role in boosting adoption. The bipartisan GENIUS Act, enacted in July 2025, provided long-awaited legal clarity for stablecoin issuance and usage within regulated financial frameworks. Following its passage, mentions of stablecoins in U.S. SEC filings jumped 64%, reflecting the asset class’s growing recognition across corporate balance sheets and investment instruments.

Forecasts remain strongly bullish. Citigroup expects the total stablecoin market to expand to $4 trillion by 2030, surpassing earlier projections of $3.7 trillion. This revised outlook underscores the shifting perception of stablecoins—from speculative tools to essential instruments for global payments and liquidity management.

Strategic Expansion Under SBI Holdings

Since Japanese financial conglomerate SBI Holdings took a majority stake in B2C2 in 2020, the firm has steadily expanded its regulated footprint across the Americas, Europe, and Asia-Pacific. This global diversification strengthens its ability to deliver compliant digital infrastructure in line with emerging financial regulations and cross-border transaction needs.

In a strategic alignment illustrating B2C2’s commitment to institutional interoperability, the firm recently integrated JPMorgan’s blockchain-based foreign exchange platform into its operations. Collaborating alongside industrial titan Siemens, B2C2 is now able to execute 24/7 cross-border currency transactions with near-instant settlement, a feat that earlier required multiple intermediaries and incurred settlement delays.

This combination of regulatory compliance, blockchain integration, and cross-industry partnerships positions B2C2 at the forefront of transitioning stablecoins from experimental financial instruments to systemic infrastructure pillars supporting global commerce.

Implications for Institutional Liquidity and Market Efficiency

The introduction of PENNY underscores how institutional-grade stablecoin infrastructure is evolving toward real-time, cost-free liquidity management. For large enterprises, this model significantly reduces operational costs, mitigates counterparty risk, and accelerates treasury workflows. Financial institutions can now bridge multiple blockchain networks without the friction of exchange-based conversion processes.

Beyond direct efficiency gains, PENNY also highlights a pivotal development in financial market structure: the convergence of traditional finance (TradFi) and decentralized finance (DeFi) into shared digital settlement layers. By offering a cross-chain, zero-fee channel backed by a major liquidity provider, B2C2 is bridging regulatory-grade transparency with blockchain’s operational speed.

For investors and corporates alike, this move signals growing confidence in tokenized fiat infrastructure as a long-term enabler of institutional liquidity and cross-border value movement.