Kambi Group, a global powerhouse in the realm of sports betting, has announced the signing of a long-term agreement with esteemed online casino operator 711 to launch its sportsbook in the Netherlands. The dynamic collaboration promises to propel the already swift ascent of 711, granting it exclusive access to Kambi's cutting-edge sportsbook technology through a substantial and enduring partnership. This exciting collaboration will empower the casino operator to showcase the highly acclaimed “Complete” sportsbook crafted by Kambi.

Within this comprehensive new offering, the Dutch operator's customers will gain access to a hi-tech, high-performance sports betting platform, alongside a wide array of distinctive solutions, including the illustrious “Bet Builder” feature in addition to cutting-edge AI-powered trading products that have specifically been designed to elevate the betting experience to record heights.

The Netherlands-based online casino operator holds a prized license to offer online gaming solutions within the country, and Kambi’s strategic entry into this burgeoning market is expected to prove to be a resounding triumph. Thus far, the vertical growth of both companies has far surpassed expectations. Given the operator’s remarkable success story, its pivotal partnership with Kambi is expected to further boost its growth in the coming years. As part of its commitment, 711 also intends to engage with the Dutch regulatory authority, called Kansspelautoriteit, to extend the tenure of its sports betting services license.

Kambi Co-founder and Chief Executive Officer (CEO) Kristian Nylén said in a statement that the partnership would strengthen Kambi’s position in one of Europe’s key regulated gaming markets.

Announcing the signing of the deal, Nylen said, “This agreement strengthens Kambi’s position in one of Europe’s key regulated markets, and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”

Once the sportsbook launch reaches its conclusion, the operator 711 will be able to redirect its focus towards its existing brand sponsorship arrangements, which include high-profile deals with renowned football clubs in the Netherlands, such as Excelsior Rotterdam, FC Emmen, and Telstar.

Malta-headquartered Kambi stands as a distinguished leader in the realm of sports betting services, and its collaboration with 711 will surely propel the online casino operator to even greater heights of popularity within the Dutch market. The roster of Kambi's partners includes industry giants like ATG, Bally's Corporation, Svenska Spel Sport & Casino, Kindred Group, Rush Street Interactive, and many others.