Melbourne, June 12 : Swimsuit-clad models and beach boys came down to the streets of Sydney and Melbourne as part of a cheeky marketing campaign aimed at promoting Queensland holidays.

Desley Boyle, Queensland Tourism Minister, said that male and female ‘flashers’ would be positioned around the cities for the next month trying to convince southerners to shun the cold to visit the Sunshine State on their next getaway.

"They've come up with a particular gimmick this time and in Sydney and in Melbourne today we have flashers, as it were," The Age. com. au quoted Boyle, as telling reporters in Brisbane.

"(There are) people in overcoats in that weather who, when they open their overcoat, have all sorts of signs about coming to Queensland for a holiday and are wearing bikinis," she added.

Boyle is hoping that the state would do well out of the campaign. (ANI)